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Archive for the ‘Web Marketing’ Category

A Dollar a Day?

Monday, November 16th, 2009

I’ve recently become involved in a local movement to get a hackerspace started in Rochester, NY. We’ll see what happens. I may start blogging here and there about the effort, but for now, on to the next thing.

I definitely get distracted easily. I found a webcast of this dude who was making a twitter clone in rails. I KNOW I just blogged about how amazing Sinatra is for using Ruby, but I also am thoroughly engaged by using tons of gems and do-it-for-you rails accessories to make a quick and dirty web app. I know I need to stop thinking and start doing. The hackerspace organization has gotten in the ‘way’ to an extent, but I’m definitely thinking as I procrastinate about what to start on next. I should be involved in the project by the end of the week. If I’m not, I’m going to seriously reprimand myself for my procrastination. Honestly, I won’t get anywhere that way.

One thing I have worked on lately is my plethora of adsense sites. They are really more like internet litter, but I try to post interesting content and resourceful information to the web. I never do it without the idea of making money from it (with the exception of this site and my facebook account). I’m being honest.

So, one idea I have thought of recently is the very unoriginal concept of “a dollar per day.” If you can make a dollar per day via adsense with any combination of sites, or preferably a single site, you can make $365/year minimum. A domain costs $8/year. If you made a simple, informative sites on a niche market, you could make $300 in an hour. Yes, it’s not immediate. But, the upkeep of many of my sites which bring in a total of about $10/week right now, is less than 3 hours/year. Now, no one can predict what’s going to happen, what the idea of the ’semantic web’ will bring, how google will change its algorithms, what the future of seo (whitehat or blackhat) may be… But when I think about how much money I’m bringing in for how much work I’m doing, I can’t help but think, there is a place for every piece of internet litter.

Ok, so if I stop and think about this, and try to play the devil’s advocate with myself, I’d have to say: if you made a dollar a day for throwing trash out the window, think how much dirtier our streets would be. BUT you could also be that much richer for every piece of trash you threw, and you could spend that money doing good things, too! I don’t think of it as throwing out trash though, and not only just so I can sleep at night. My trash has SOME purpose and SOME resource, or it would never get any traffic (with my approach).

So it’s more like I’m throwing out fortune cookies. My sites are for gullible people in need of entertainment or too inexperienced to recognize that there are better resources with which you could spend your time contemplating your end goal.

*Sigh* I feel like a bad person when I write this out. :P

Facebook “Affiliate Marketing”

Saturday, August 1st, 2009

So last week I spent about $50 running an ad on facebook for a “Free” Victoria’s Secret gift card from productestpanel.com. I quickly (in 10-15 minutes) doubled my money with affiliate leads. (Productestpanel pays out $3 per lead on Commission Junction. I joined their parent affiliate, Addrive, thinking I’d get even better commissions, and they offered me $1.50/lead for the same ads, but that’s another story.)

I thought, wow, this is awesome. Facebook had just announced their new “targeting” and I was able to target this specific ad to users who like Victoria’s Secret. Easy, right? Too easy.

As of July 29th, they’ve updated their advertising guidelines to be as strict as they really want them to be. Vague wording and lots of stipulations frost the policies. I was surprised there wasn’t something as detailed as this earlier; but there is now. I have not tried to run another one of my targeted “free offer” ads, but I have an inkling it’s not going to fly for much longer, if at all. I just logged into facebook and was not greeted with a !free macbook offer! for the first time in weeks. Damn.

Hurray for short-lived loopholes, at very least. It all goes to show that you have to be ready for any opportunity at any time, and then be prepared to have your bliss nipped in the ass once you really hit the point of success.

Edit: So, I was still able to run my existing ads and get a few new ones approved. Looks like Facebook’s revisions were simply for show or extreme cases of blatant false advertising that were slipping through the cracks. The major problemĀ  I noticed was a spike in CPC prices from my first attempt at advertising with facebook– big time. Surely several factors affect the price, but with the same targeted audience and exact same campaign, I paid up to $.10 more for both CPC and CPM! I decided to quit this venture while I was ahead, or at least until View Postany new opportunity sticks out at me. The Victoria’s Secret ad was great, but I definitely experienced diminishing returns, as to be expected. Tried a few other ads to targeted audiences and didn’t make much money.. Still not at all negative on this. I just need to figure out how to sell my own services on Facebook now so I can increase my profit margin and generate my own leads… (cheap web design)